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HYPA brings unlimited, affordable prepaid wireless internet to local communities

HYPA brings unlimited, affordable prepaid wireless internet to local communities

Johannesburg: Integrated ICT and infrastructure provider Vox is looking to spur fibreuptake in several previously disadvant...

<!-- wp:paragraph --> <p><strong>Johannesburg:</strong> Integrated ICT and infrastructure provider Vox is looking to spur fibre<br>uptake in several previously disadvantaged communities around South Africa through the<br>launch of its subsidiary HYPA, an Internet Service Provider (ISP) which focuses on providing<br>cost-effective unlimited wireless connectivity, enabled by fibre, to areas covered by the<br>Vuma Reach network.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>South Africans from across socio-economic backgrounds are increasingly consuming more<br>content and services online; in areas that do not have any type of fixed-line connectivity,<br>users are entirely reliant on mobile connectivity, despite the high data costs. In response,<br>fibre network operators are expanding their networks to cater to customers in areas such as<br>Mitchells Plain, Grassy Park, Chatsworth, Phoenix, Gonubie, Soweto, Soshanguve, and<br>Vosloorus.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“Through HYPA, residents of these areas will be able to get affordable, prepaid wireless<br>internet access at their homes that provide them with unlimited data, which makes it ideal for<br>streaming videos and music, consuming online services and more. The barriers to entry<br>have been further reduced as there are no installation or connection fees, or long-term<br>contracts that users need to sign up for,” says Brink van Zyl, Online Experience Consultant<br>at Vox.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>According to Van Zyl, the cost burden on these customers is further reduced with - the on-<br>premise optical network terminal (ONT) which is included in the package, the built-in WiFi<br>functionality that supports up to 10 wirelessly connected devices and a local area network<br>port for wired connections. This is unlike traditional home fibre installations, which can<br>include an installation and/or activation fee, and require a separate WiFi-enabled router -<br>which the user purchases through their ISP or on their own - in order to create a wireless<br>home network.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“There are currently two products available, both of which feature unlimited data: the first<br>featuring a download speed of 40Mbps and an upload speed of 10Mbps, and the second<br>having a download speed of 20Mbps and an upload speed of 10Mbps. These prepaid<br>offerings can be purchased as a 28-day access package, or as a monthly recurring package<br>that will be automatically renewed until the ISP is instructed to end the service,” says Van<br>Zyl.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Customers looking to purchase either of the pre-paid packages can do so on the HYPA<br>website; depending on the package selected, they can either pay upfront via PayFast, using<br>a debit or credit card, or through EasyPay via the app or in-store. Customers will<br>automatically be redirected to the relevant payment gateway, or be provided with the<br>relevant reference numbers needed to make their payment.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Van Zyl says that HYPA will be looking to work closely with local community organisations<br>and influencers in order to drive awareness about the benefits of fibre-based connectivity, as<br>well as the countless opportunities that are opened up through access to unlimited internet.<br>As part of its community engagement, the company is running a referral programme that rewards people with a R50 voucher for successfully getting a family member or friend to sign<br>up.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“Customers can check the HYPA website to make sure they are located within a Vuma<br>Reach coverage area and to sign up for their preferred package, which includes a seamless<br>RICA process, where users can take photos of their documentation with their mobile devices<br>and then upload it to our system. Once that is done, an installation appointment will be<br>scheduled and an accredited installer will install the on-premise equipment so that residents can get connected to stable, unlimited wireless internet,” adds Van Zyl.</p> <!-- /wp:paragraph -->

Community approach key to driving fibre adoption in lower income areas

Community approach key to driving fibre adoption in lower income areas

By Brink van Zyl, Online Experience Consultant at Vox. With increasing numbers of businesses and individuals shifting to re...

<!-- wp:paragraph --> <p><em>By Brink van Zyl, Online Experience Consultant at Vox.</em></p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>With increasing numbers of businesses and individuals shifting to remote working and online<br>learning, access to affordable and unlimited internet connectivity has become an essential<br>rather than a luxury, risking the digital exclusion of those living in outlying areas. Key to<br>closing this divide will be taking a community-oriented approach to drive adoption of fibre-<br>based prepaid wireless internet services.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>South Africans have been consuming more digital content over the past few years, driven by<br>adoption of social media to communicate and engage with each other, and the use of online<br>platforms, such as YouTube, to watch videos. Restrictions brought about by multiple<br>lockdowns have merely accelerated this trend, with eCommerce, remote working and<br>studying online quickly growing in popularity.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>While this may not make much of a difference in traditional suburbs, there is an adverse<br>effect on outlying - and often disadvantaged - communities, where the number of options to<br>access the internet is severely limited. Here, communities are reliant on mobile service<br>providers, and end up spending a disproportionate amount on data bundles in order to enjoy<br>the benefits of the internet.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>It also means that people tend to use services from multiple mobile providers in order to<br>benefit from data deals, or be restricted to using the internet in the middle of the night to use<br>up their ‘off-peak’ data allocations. Otherwise, it can cost up to R200 to download a high<br>definition movie, depending on the data bundle used.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>This is simply not affordable, and does not cater to a modern digital lifestyle that requires<br>affordable, unlimited internet access to not only stream music and videos, but access a<br>variety of information on the web, work remotely, or even complete schooling or a university<br>course online. In an age where the government is digitising more of its services, lack of<br>access to affordable internet also means reduced access to government information and<br>services.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Fibre is key to enabling access to affordable unlimited internet connectivity and can provide<br>an improved user experience than mobile networks, which can get congested when many<br>users are in the same area. Apart from bringing fibre to underserved outlying communities,<br>fibre network operators like Vuma Reach are also introducing prepaid models in order to<br>attract customers and drive adoption, and making use of WiFi-enabled on-premise<br>equipment in order to cut out the need to spend extra on a router.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Driving adoption of fibre-enabled wireless internet in these communities will require more<br>than just an army of salespeople though. These markets have long been entirely dependent<br>on mobile operators, and not much has been done to raise awareness about fibre - and its<br>benefits - in local communities in order to drive demand and adoption.<br>With geographies ranging from Soweto to Mitchell’s Plain, it is clear that a one-size fits all<br>approach isn’t going to work either. What those two places have in common though is a lack of access to affordable unlimited connectivity. HYPA was created to focus specifically on this<br>market, foster close relationships with local communities to drive education and awareness,<br>and to be agile enough to take advantage of the opportunities that arise.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Rather than taking an existing offering and modifying it to reach new markets, HYPA was<br>designed to suit the unique needs of these markets, and to provide customers from these<br>communities with quality service and support.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Driving this shift toward fibre-enabled wireless internet will also come down to being more<br>actively involved in communities, and working with local organisations and influencers in<br>order to drive awareness about the benefits of fibre-based wireless internet in comparison to<br>their existing connectivity methods. This includes the introduction of a referral programme<br>that rewards community members for encouraging their family and friends to sign up.<br>Rather than simply selling, this is more about educating and then advocating for the use of<br>fibre-enabled wireless internet in order to unpack the countless opportunities that will be<br>opened up for residents, businesses and aspiring entrepreneurs from within these<br>communities - and help raise their quality of life by bringing to life HYPA’s slogan of ‘Live<br>more connected’.</p> <!-- /wp:paragraph -->