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HYPA brings unlimited, affordable prepaid wireless internet to local communities

Johannesburg: Integrated ICT and infrastructure provider Vox is looking to spur fibreuptake in several previously disadvant...

<!-- wp:paragraph --> <p><strong>Johannesburg:</strong> Integrated ICT and infrastructure provider Vox is looking to spur fibre<br>uptake in several previously disadvantaged communities around South Africa through the<br>launch of its subsidiary HYPA, an Internet Service Provider (ISP) which focuses on providing<br>cost-effective unlimited wireless connectivity, enabled by fibre, to areas covered by the<br>Vuma Reach network.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>South Africans from across socio-economic backgrounds are increasingly consuming more<br>content and services online; in areas that do not have any type of fixed-line connectivity,<br>users are entirely reliant on mobile connectivity, despite the high data costs. In response,<br>fibre network operators are expanding their networks to cater to customers in areas such as<br>Mitchells Plain, Grassy Park, Chatsworth, Phoenix, Gonubie, Soweto, Soshanguve, and<br>Vosloorus.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“Through HYPA, residents of these areas will be able to get affordable, prepaid wireless<br>internet access at their homes that provide them with unlimited data, which makes it ideal for<br>streaming videos and music, consuming online services and more. The barriers to entry<br>have been further reduced as there are no installation or connection fees, or long-term<br>contracts that users need to sign up for,” says Brink van Zyl, Online Experience Consultant<br>at Vox.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>According to Van Zyl, the cost burden on these customers is further reduced with - the on-<br>premise optical network terminal (ONT) which is included in the package, the built-in WiFi<br>functionality that supports up to 10 wirelessly connected devices and a local area network<br>port for wired connections. This is unlike traditional home fibre installations, which can<br>include an installation and/or activation fee, and require a separate WiFi-enabled router -<br>which the user purchases through their ISP or on their own - in order to create a wireless<br>home network.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“There are currently two products available, both of which feature unlimited data: the first<br>featuring a download speed of 40Mbps and an upload speed of 10Mbps, and the second<br>having a download speed of 20Mbps and an upload speed of 10Mbps. These prepaid<br>offerings can be purchased as a 28-day access package, or as a monthly recurring package<br>that will be automatically renewed until the ISP is instructed to end the service,” says Van<br>Zyl.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Customers looking to purchase either of the pre-paid packages can do so on the HYPA<br>website; depending on the package selected, they can either pay upfront via PayFast, using<br>a debit or credit card, or through EasyPay via the app or in-store. Customers will<br>automatically be redirected to the relevant payment gateway, or be provided with the<br>relevant reference numbers needed to make their payment.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Van Zyl says that HYPA will be looking to work closely with local community organisations<br>and influencers in order to drive awareness about the benefits of fibre-based connectivity, as<br>well as the countless opportunities that are opened up through access to unlimited internet.<br>As part of its community engagement, the company is running a referral programme that rewards people with a R50 voucher for successfully getting a family member or friend to sign<br>up.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>“Customers can check the HYPA website to make sure they are located within a Vuma<br>Reach coverage area and to sign up for their preferred package, which includes a seamless<br>RICA process, where users can take photos of their documentation with their mobile devices<br>and then upload it to our system. Once that is done, an installation appointment will be<br>scheduled and an accredited installer will install the on-premise equipment so that residents can get connected to stable, unlimited wireless internet,” adds Van Zyl.</p> <!-- /wp:paragraph -->

Community approach key to driving fibre adoption in lower income areas

By Brink van Zyl, Online Experience Consultant at Vox. With increasing numbers of businesses and individuals shifting to re...

<!-- wp:paragraph --> <p><em>By Brink van Zyl, Online Experience Consultant at Vox.</em></p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>With increasing numbers of businesses and individuals shifting to remote working and online<br>learning, access to affordable and unlimited internet connectivity has become an essential<br>rather than a luxury, risking the digital exclusion of those living in outlying areas. Key to<br>closing this divide will be taking a community-oriented approach to drive adoption of fibre-<br>based prepaid wireless internet services.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>South Africans have been consuming more digital content over the past few years, driven by<br>adoption of social media to communicate and engage with each other, and the use of online<br>platforms, such as YouTube, to watch videos. Restrictions brought about by multiple<br>lockdowns have merely accelerated this trend, with eCommerce, remote working and<br>studying online quickly growing in popularity.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>While this may not make much of a difference in traditional suburbs, there is an adverse<br>effect on outlying - and often disadvantaged - communities, where the number of options to<br>access the internet is severely limited. Here, communities are reliant on mobile service<br>providers, and end up spending a disproportionate amount on data bundles in order to enjoy<br>the benefits of the internet.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>It also means that people tend to use services from multiple mobile providers in order to<br>benefit from data deals, or be restricted to using the internet in the middle of the night to use<br>up their ‘off-peak’ data allocations. Otherwise, it can cost up to R200 to download a high<br>definition movie, depending on the data bundle used.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>This is simply not affordable, and does not cater to a modern digital lifestyle that requires<br>affordable, unlimited internet access to not only stream music and videos, but access a<br>variety of information on the web, work remotely, or even complete schooling or a university<br>course online. In an age where the government is digitising more of its services, lack of<br>access to affordable internet also means reduced access to government information and<br>services.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Fibre is key to enabling access to affordable unlimited internet connectivity and can provide<br>an improved user experience than mobile networks, which can get congested when many<br>users are in the same area. Apart from bringing fibre to underserved outlying communities,<br>fibre network operators like Vuma Reach are also introducing prepaid models in order to<br>attract customers and drive adoption, and making use of WiFi-enabled on-premise<br>equipment in order to cut out the need to spend extra on a router.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Driving adoption of fibre-enabled wireless internet in these communities will require more<br>than just an army of salespeople though. These markets have long been entirely dependent<br>on mobile operators, and not much has been done to raise awareness about fibre - and its<br>benefits - in local communities in order to drive demand and adoption.<br>With geographies ranging from Soweto to Mitchell’s Plain, it is clear that a one-size fits all<br>approach isn’t going to work either. What those two places have in common though is a lack of access to affordable unlimited connectivity. HYPA was created to focus specifically on this<br>market, foster close relationships with local communities to drive education and awareness,<br>and to be agile enough to take advantage of the opportunities that arise.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Rather than taking an existing offering and modifying it to reach new markets, HYPA was<br>designed to suit the unique needs of these markets, and to provide customers from these<br>communities with quality service and support.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Driving this shift toward fibre-enabled wireless internet will also come down to being more<br>actively involved in communities, and working with local organisations and influencers in<br>order to drive awareness about the benefits of fibre-based wireless internet in comparison to<br>their existing connectivity methods. This includes the introduction of a referral programme<br>that rewards community members for encouraging their family and friends to sign up.<br>Rather than simply selling, this is more about educating and then advocating for the use of<br>fibre-enabled wireless internet in order to unpack the countless opportunities that will be<br>opened up for residents, businesses and aspiring entrepreneurs from within these<br>communities - and help raise their quality of life by bringing to life HYPA’s slogan of ‘Live<br>more connected’.</p> <!-- /wp:paragraph -->

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